- Digital Branding (MARK11033) - 20 Credits
- Digital Marketing Practice (MARK11020) - 20 Credits
- Digital Marketing Theory (MARK11021) - 20 Credits
- Creative Research (MARK11019) - 20 Credits
- Future Marketing & Transformational Tech (MARK11044) - 20 Credits
- Content and Media Management (MARK11034) - 20 Credits
- DMI Accreditation Module (Non-Credit Bearing)
Undergraduate
School of Business and Creative Industries
⭐ Professional Accreditation
University of the West of Scotland
MSc Digital Marketing
An industry-aligned, career-focused master’s degree built to address the global digital skills shortage, combining traditional marketing theory with practical execution in branding, web analytics, and transformational technologies.
Paisley September January
Duration
1 year full-time (or 1-2 years full-time depending on structural choices)
IELTS (min)
6.0 overall (minimum 5.5 in each component)
Course overview
About the Course
The MSc Digital Marketing is designed to produce critically informed, operationally capable practitioners through a dual-accredited framework that partners directly with the Digital Marketing Institute (DMI).
01
This postgraduate programme incorporates advanced digital channels with traditional marketing practices, preparing graduates to manage web content, social media systems, big data analysis, and online branding.
Programme structure
Course Modules
This programme is structured to build strong subject knowledge, academic readiness and applied professional capability through each stage of study.
- Marketing, Events and Tourism Dissertation (MARK11024)
- Developing Professional Practice - Work-Based Corporate Project (BUSN11126)
Placement Opportunities
Career Opportunities
Step directly into senior, executive marketing roles globally
Graduate Outcomes
StrongDual-qualified graduates who can execute live strategies from day one, skipping baseline entry training.
Graduates are uniquely equipped to address the profound international skills gap within corporate data communication. Alumni successfully capture senior placements within multinational agencies, corpo…
What our students say
Key placement benefits
- Digital Branding & Identity Strategy
- Web Content & Media Management
- Transformational Marketing Technologies
- Advanced Consumer Data Analysis
Placement providers
- Global Digital Marketing Agencies
- Commercial Enterprises & Corporations
- FinTech & Software Development Hubs
- International Tourism & Event Sectors
Tuition information
Tuition Fees
2026/2027 Academic Year
Scholarships Available
£16,275 per year of study
£2,712 per 20-credit taught block
Flexible payment options are available through university installation frameworks.
Enhanced International Scholarships are open to self-funding students for entry.
*Tuition fees are subject to annual review. Values shown strictly reflect international student parameters.
English language
Entry Requirements
English language proficiencies required for direct entry onto this programme.
6.0
IELTS Score Required
Minimum 5.5 in each individual component
Accepted alternatives
Other recognized tests
-
TOEFL iBT
78 -
Pearson PTE Academic
54 -
Duolingo English Test
105
Equivalent verified language certifications are dynamically assessed by the admissions office.
Maximum Exemptions Available
Professional Relevance
Accredited by the Global Certification Standard
The course layout is validated against industry benchmarks to grant students an advantage in the professional hiring market upon passing the external Pearson VUE exam.
Digital Marketing Institute Partner
DMI Professional Diploma Integration
Grants students direct access to a prestigious secondary credential valued by top tech companies globally.
An Academic Technology Approval Scheme (ATAS) certificate is typically not required for this business-facing discipline.
Official admissions guidance
Academic Entry Requirements
Applicants are normally expected to hold a UK Honours degree (or equivalent international qualification) in a relevant subject field. Candidates presenting alternative academic backgrounds, professional qualifications, or equivalent vocational experience are evaluated carefully on an individual basis by the admissions panel.
Our specialized admissions advisers are ready to review your academic transcripts and explain your direct entry status.
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