Undergraduate School of Business and Creative Industries ⭐ Professional Accreditation

University of the West of Scotland

BA (Hons) Events and Tourism Management

A dynamic, career-focused honours degree providing a comprehensive understanding of sustainable events, destination management, travel industries, and festival logistics on a global stage.

Paisley September

Duration

4 years full-time or 8 years part-time

IELTS (min)

6.0 overall (minimum 5.5 in each component)

Course overview

About the Course

The BA (Hons) Events and Tourism Management programme immerses students into the multi-trillion dollar leisure economy, combining research-led business theory with practical project-based execution.

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This undergraduate course offers an in-depth exploration of the commercial, social, and political impact of events and destination development from local, national, and sovereign international perspectives.

Programme structure

Course Modules

This programme is structured to build strong subject knowledge, academic readiness and applied professional capability through each stage of study.

  • Introduction to the Events Industry (MITE07005) - 20 Credits
  • Introduction to Tourism (MITE07006) - 20 Credits
  • Customer Service Excellence (MITE07001) - 20 Credits
  • Marketing Principles (MARK07001) - 20 Credits
  • Business Economics (ECON07001) - 20 Credits
  • Digital Skills for Business (COMP07055) - 20 Credits
  • Event Planning and Logistics (MITE08006) - 20 Credits
  • Tourism Destination Development (MITE08007) - 20 Credits
  • Human Resource Management (BUSN08012) - 20 Credits
  • Business Law (LAWS08015) - 20 Credits
  • Financial Accounting for Managers (ACCO08009) - 20 Credits
  • Consumer Behaviour (MARK08003) - 20 Credits
  • Critical Event Studies (MITE09012) - 20 Credits
  • Sustainable Tourism Management (MITE09013) - 20 Credits
  • Research Methods for Business (BUSN09019) - 20 Credits
  • Project Management (BUSN09022) - 20 Credits
  • Corporate Social Responsibility (BUSN09015) - 20 Credits
  • Syllabus Elective Module (SCQF Level 9 Option) - 20 Credits
  • Honours Dissertation (BUSN10014) - 40 Credits
  • Politics and Policy in Events and Tourism (MITE10005) - 20 Credits
  • Strategic Management for Hospitality & Tourism (MITE10006) - 20 Credits
  • Digital Branding (MARK10012) - 20 Credits
  • Global Mega-Events & Festivals (MITE10007) - 20 Credits

Placement Opportunities

Career Opportunities

Step into senior management paths across vibrant hospitality network sectors

Graduate Outcomes

Strong

Developed alongside corporate partners to assure direct alignment with international hospitality hiring benchmarks.

Graduates possess a competitive edge enabling rapid entry into corporate, public, and third-sector management roles. Transferable skills open career tracks across travel networks, destination consulta…

What our students say

Our lecturers have all got amazing experience in the events industry, and they are always telling us about opportunities that we can have, whether that be a job…

Emma, BA (Hons) Events & Tourism Management Student

Key placement benefits

  • Live Event Planning & Logistical Coordination
  • Sustainable Destination Development Design
  • Cross-Functional Project Management
  • Digital Branding & Consumer Analytics

Placement providers

  • Elite Global Stadiums & Venues (e.g., OVO Hydro, Ibrox, Hampden Park)
  • International Sporting & Mega-Events (e.g., Olympics, Commonwealth Games)
  • Charity Networks & Non-Profit Organizations
  • Visitor Attractions & Regional Tourism Boards

Tuition information

Tuition Fees

2026/2027 Academic Year

Scholarships Available
£16,275 per year of study

£2,710 per 20-credit syllabus module block

Flexible payment options via standard university instalment structures can be configured through finance apps.
Eligible international students can utilize Additional Enhanced Scholarships of up to 40% to offset gross costs.

*Gross tuition metrics undergo comprehensive annual review. Values shown strictly reflect international undergraduate parameters.

English language

Entry Requirements

Undergraduate English language proficiency parameters for direct entry.

6.0

IELTS Score Required

Minimum 5.5 in each individual component

Accepted alternatives

Other recognized tests

  • TOEFL iBT

    78

  • Pearson PTE Academic

    54

  • Duolingo English Test

    105

Equivalent verified language certifications are evaluated case-by-case by our international team.

Maximum Exemptions Available

Professional Relevance

Built alongside contemporary hospitality trends

The course structure emphasizes real-world business insight, combining research-led teaching with practitioner-led case simulations to assure high-impact employability.

Industry Placement Network

UWS Corporate Hospitality & Tourism Alignment Blueprint

Enables students to cultivate strong active links with prominent event organizers and regional visitor hubs.

An Academic Technology Approval Scheme (ATAS) certificate is not required for overseas students applying for this course.

Official admissions guidance

Academic Entry Requirements

Applicants are expected to satisfy general UWS undergraduate admission criteria. High school diplomas, international baccalaureates, and all non-EU country-specific academic qualification profiles are thoroughly evaluated on an individual basis by our admissions panel.

Our specialized international teams are prepared to run an official qualification check and confirm your application profile.

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