- Critical Event Studies (MITE11025) - 20 Credits
- Politics and Policy in Events and Tourism (MITE11026) - 20 Credits
- Practical Issues in Events (MITE11027) - 20 Credits
- Digital Branding (MARK11033) - 20 Credits
- Creative Research (MARK11019) - 20 Credits
University of the West of Scotland
MSc International Events Management
An industry-aligned master’s degree designed to cultivate operationally capable, critically informed events practitioners equipped to steer economic development and manage corporate, cultural, and mega-events worldwide.
Duration
2 years full-time (or 1-2 year(s) full-time option mapping framework) / 4 years study part-time
IELTS (min)
6.0 overall (minimum 5.5 in each component)
Course overview
About the Course
The MSc International Events Management meets the rapid professionalization of the global leisure economy, transforming students into strategic coordinators capable of leading large-scale organizational landscapes.
This postgraduate programme develops a deep conceptual, practical, and strategic understanding of the international events industry across local, national, and sovereign community contexts.
Programme structure
Course Modules
This programme is structured to build strong subject knowledge, academic readiness and applied professional capability through each stage of study.
- Content and Media Management (MARK11034) - 20 Credits
- Digital Marketing Theory (MARK11021) - 20 Credits
- Future Marketing & Transformational Tech (MARK11044) - 20 Credits
- Marketing, Events and Tourism Dissertation (MARK11024)
- Developing Professional Practice Project (BUSN11126)
Placement Opportunities
Career Opportunities
Secure high-demand management portfolios across a dynamic global market
Graduate Outcomes
StrongValidated by major professional bodies concerned with reinforcing the official status of outdoor and conference organizers globally.
Designed in close consultation with premier commercial partners, this degree secures high-level employment avenues. The multi-disciplinary skills seamlessly expand into adjacent high-growth economic p…
What our students say
Key placement benefits
- Strategic Branding & Digital Identity
- Event Politics & Macro Public Policy
- Operational Risk & Logistics Management
- Advanced Creative Practitioner Research
Placement providers
- Global Mega-Events & Sporting Organizations
- Festivals & Cultural Exhibition Boards
- Corporate Conferences & Business Events Sector
- Charity Networks, NGOs & Cause-Related Agencies
Tuition information
Tuition Fees
2026/2027 Academic Year
£2,330 per 20-credit taught syllabus block
*Gross tuition fees undergo structured annual assessment reviews. Values shown strictly reflect international student parameters.
English language
Entry Requirements
English language proficiency baselines for direct direct entry.
6.0
IELTS Score Required
Minimum 5.5 in each individual component
Accepted alternatives
Other recognized tests
-
TOEFL iBT
78 -
Pearson PTE Academic
54 -
Duolingo English Test
105
Equivalent verified language credentials are fully evaluated case-by-case by the international team.
Professional Relevance
Formally endorsed by premier sector associations
Assessments replicate authentic industry environments using written portfolios, structural case studies, and live presentation scenarios to mirror the precise workflows expected in senior careers.
APCO Membership
Association of Professional Conference Organisers Full Institutional Alignment
Maintains curriculum parameters at the highest level of contemporary operational relevance.
NOEA Membership
National Outdoor Events Association Structural Framework
Assures compliance with standard public safety, logistics, and legal event metrics.
An Academic Technology Approval Scheme (ATAS) certificate is typically not required for this management degree.
Official admissions guidance
Academic Entry Requirements
Applicants are normally expected to hold an appropriate undergraduate qualification or UK Honours degree (2.2 or above) from a recognized academic institute. Candidates presenting alternative vocational combinations, professional credentials, or extensive industrial operational experience are actively reviewed on a case-by-case basis.
Our specialized international teams are prepared to run an official qualification check and confirm your application profile.