Undergraduate School of Business & Creative Industries

University of the West of Scotland

BA (Hons) Business with Marketing

A refreshed business degree building a common foundation in Levels 7 and 8 before specialising in marketing, blending core business principles with AI-driven decision-making and practical, real-world marketing challenges.

Paisley September

Duration

4 years full-time, typically 6 years part-time

IELTS (min)

6.0 overall (minimum 5.5 in each component)

Course overview

About the Course

The BA (Hons) Business with Marketing programme allows students to tailor their studies, building core business foundations before specialising in marketing from Level 9.

01

In Years 1 and 2 (Levels 7 and 8), students build a strong foundation in core business subjects shared across four pathways (Business, Finance, Human Resources and Marketing); continuing in Marketing for Years 3 and 4 (Levels 9 and 10) brings specialised marketing modules alongside a Research Design & Methods module and a Dissertation/Project module.

Tuition information

Tuition Fees

2026/2027 Academic Year

Scholarships Available
£16,275 per year of study

£2,710 per 20-credit module

Standard instalment fee plans can be arranged through online student portals.
Additional Enhanced International Scholarships of up to 40% are open to eligible applicants.

*Gross fee parameters undergo annual structural review. Values shown strictly reflect international undergraduate metrics.

English language

Entry Requirements

Meet the English language requirements for direct entry onto this programme.

6.0

IELTS Score Required

5.5 minimum per component

Accepted alternatives

Other recognized tests

  • TOEFL iBT

    78
  • Pearson PTE Academic

    54
  • Duolingo English Test

    105

Other English language qualifications may be considered. Please contact admissions for details.

Official admissions guidance

Academic Entry Requirements

We welcome Scottish, UK and international students and consider all applicants on an individual basis. Country-specific entry requirements for EU and non-EU qualifications are assessed individually by our admissions team.

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Official course information

This page is based on official material published by the University of the West of Scotland.